The Sight of Honesty

It was good to learn, yesterday, of the new efforts of one organization to promote their cause. Their new video ad campaign is really making people understand their point, even if some of those people watching the ad don’t like it very much!

This is a news story about the advertising campaign, below. What do you think about the ad campaign? Would you like to watch all the advertisements in the series? What is the goal of these advertisements? How effective do you think they are at that goal?

Do you smoke? If so, why?

Do you want to quit? Why, or why not?

If you used to smoke but now you have already given up, i.) congratulations; I know that it is hard,
and ii.) how did you do it?  How did you manage to quit smoking?!

What do you think is the most effective way of stopping or ‘quitting smoking’? Should society  pay for ‘Help’ phone-in quit-help counselling centres, or nicotine withdrawals packs?? These would be paid for by the taxes that the government collects.


According to, there were 313,000,000 people living in the USA last year. Just two or three years before that, nearly 500,000 people had died from smoking-related causes, including about 50,000 who have died just from smelling and breathing the second-hand smoke coming from people who are smokers. Also, 20 times that approximately 500,000 people suffer from the kinds of diseases you can see in that video above. That equates to about 10 million people in the USA alone who are suffering from sat least one ‘serious illness from smoking’.
Centers for Disease Control and Prevention. Cigarette Smoking-Attributable Morbidity—United States, 2000. Morbidity and Mortality Weekly Report 2003;52(35):842–4 [accessed 2012 Jan 24].

In conclusion then, if we relate those numbers to South Korea, and if we agree that Korea has about 50 million people here, and if we take the same average number of smokers, then that is about 20% of the US population. (Actually about 40% of men smoke, and hopefully less than 10% of women, so the local average is actually probably more than 20% of the Korean population.) If we pretend that only 20% of the Korean population smokes, and if the death rate is the same as the US (ie. if we assume that cigarettes are the same strength of toxicity, and people smoke at the same rates ie. not many more or less per day), then perhaps the death rate is the same.

That means, if my maths is right, that about 833,333 people have or will die in South Korea because of cigarettes. More than that, however, nearly 17 million will be suffering from ‘serious illnesses from smoking.’ Furthermore, about 83, 333 NON-smokers will die because of all the smokers around them. And frankly, there are a LOT of smokers all over the streets in Korea. Everywhere.

Is my maths correct? If you are Korean, what is your reaction to this news of how many of ‘our country’ will die this year because of a legal drug?

If you are not Korean, do you know what the leading cause of death is in your own home country yet? Is it automobile accidents? Is it plane crashes or shark attacks? What is the leading cause of death in South Korea?

Well, let’s all take another look at those nice video commercials above, shall we?

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: